Since 1998, SETHIC has grown into a cross-continental longevity innovation platform with dual R&D engines in Japan and China, and technical hubs in Europe and Dubai. Our global team of experts bridges East and West, blending biotech, ancestral wisdom, and microbiome science to redefine healthspan and skinspan through longevity care ingredients. Our synergic care for longevity targeting skin, scalp, oral, gut, intimate, and emotional health, delivers whole-body benefits and builds the next generation of clinically supported longevity care.
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Clinically proven Super-Metabiotics from co-culture vibrational fermentation. Network pharmacology driven microbiome actives delivering multi pathway synergy and proven results for longevity care
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Sethic launches ILLUMETA, a new super-metabiotic ingredient for 'glass skin glow'
Read moreSETHIC is redefining the relationship between beauty and health with a new-category of cosmetic active ingredients called Super-Metabiotics. These complex metabolite systems, which are produced through proprietary co-culture fermentation technology, embody SETHIC’s core mission statement, that ‘Longevity Starts at the Frontlines.’
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Sethic launches ILLUMETA, a new super-metabiotic ingredient for 'glass skin glow'
SETHIC is redefining the relationship between beauty and health with a new-category of cosmetic active ingredients called Super-Metabiotics. These complex metabolite systems, which are produced through proprietary co-culture fermentation technology, embody SETHIC’s core mission statement, that ‘Longevity Starts at the Frontlines.’
Ingredients
Tate McRae debuts first fragrance Tate 01 in partnership with Scent Beauty
The ‘Greedy’ singer has partnered with Scent Beauty, an e-commerce platform for bespoke fragrances, to develop her second-skin scent, Tate 01. The aim is to create a ‘fragrance brand designed to leave a lasting cultural mark’
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Ingredients
Exclusive: Dragons’ Den’s Touker Suleyman enters beauty with lip-only brand Lipstick London
The fashion retail entrepreneur and reality television personality is breaking into beauty with his very own brand, Lipstick London, aiming to be a one-stop-shop for lips that spans 13 categories and 99 shades. But can former Dragons’ Den star Touker Suleyman become ‘the authority’ on lips? CB gets the lowdown…
Ingredients
Kromboost: Protein bioactive for hair longevity
Kromboost is Provital's bioactive, upcycled hydrolyzed barley protein active, sourced from local malt rootlets. Rich in peptides, polyphenols and serine, it strengthens hair, boosts hydration and shields dyed colour from heat damage. Ex vivo studies show up to 152% less breakage and 199% better colour retention in leave-on, plus 166% in just one 3-minute rinse-off wash. Cosmos approved, Halal and Vegan certified, 100% natural origin. Used at 2%.
Ingredients
Ashland showcases innovation platforms and growth opportunities at Innovation Day 2026
Ashland recently hosted its Innovation Day 2026 webcast, bringing together company leaders, technology experts, analysts, investors, and industry stakeholders for an in-depth look at the company's innovation strategy and expanding commercial opportunities