Shiseido has announced the winner of its Web Movie Co-Creation project, #BeautyEmpowers.
The winning title What Makes Me Me was created by team rendez-vous, which designed its short film based on the theme, ‘What we think as as our flaws is what makes us unique, and make-up has the power to make it shine.’
“We are absolutely surprised and overwhelmed with this victory! We changed our plan altogether after a lecture at Shiseido, and we never expected such an effect,” said the victors.
“Makeup can light up the faces of all kinds of people with smiles – that’s the message we hopefully conveyed through this movie.”
Eight teams participated in the competition and were given two month to create their web movies with the theme of ‘the power of make-up’.
A panel of juries, ten selected from various departments in Shiseido, gave scores on three aspects of creativity, expression and empathy.
The #BeautyEmpowers project was launched to explore the power of beauty in partnership with various talents outside of the Shiseido Group.
The eight movies can be viewed on the #BeautyEmpowers website or Shiseido’s YouTube channel.