Shiseido has signed global superstar Lisa (aka Lalisa Manobal) as its Global Ambassador.
The 28-year-old singer, actress and dancer will front the Japanese beauty brand’s Ultimune franchise in her first campaign, titled ‘Fast. Slow. Free’.
Lisa, who has 106 million Instagram followers, rose to prominence as a member of the South Korean girl group Blackpink, but has also had a successful solo career.
She made her acting debut last year in popular HBO television series The White Lotus, and is also the face of Kim Kardashian’s apparel brand Skims' spring 2026 collection with Nike.
Lisa’s “relentless drive to grow and evolve as an artist” aligns with Shiseido’s core values, which is why she was chosen for the role.
”Lisa’s perfectly plump and glowing skin reflects a beauty that moves beyond the limit. It radiates from her inner self,” said Echo LO, Global Brand President, brand Shiseido.
“She is constantly redefining herself, showcasing her unique and unparalleled beauty in new ways as a global artist representing Asia on the world stage.
“This embodies the very spirit of Ultimune – an innovative serum from Japan that brings its transformative skin care benefits to users worldwide.
“I am thrilled to embark on this exciting new chapter of Ultimune’s story alongside Lisa.”
Shiseido’s ‘Fast. Slow. Free’ campaign with Lisa will launch on the brand’s Instagram and TikTok accounts this month.
The film is split into three parts, in which Lisa shares her skin care journey, routine and passions.
Talking about the partnership, Lisa said she has “always been a big Shiseido fan” and is “honoured” to serve as Global Ambassador.
She added: “To me, beauty is about growth, confidence and evolving into the best version of myself.
“I love that Ultimune focuses on strengthening the skin and supporting it over time, rather than fighting age.
“Because beauty is about being real and confident, inside and out, and feeling strong from within.
“Ultimune is honestly a go-to product for me.”
Ultimune Power Infusing Serum is one of Shiseido’s hero skus, having been awarded 331 beauty awards since its launch in 2014.