Shiseido reorganises US operations
Company to streamline maufacturing, legal, financial and HR resources
The Japanese cosmetics major, Shiseido, is to make key organisational changes in its US operation. American financial, legal and human resources functions of its leading consumer brands - including Bare Escentuals, Beauté Prestige International USA, NARS and Shiseido - will be grouped into a unified and shared services platform. Distribution will be consolidated at the Columbuis, Ohio, centre and the group's manufacturing business, Shiseido America Inc will be merged with Shiseido Americas Corp (SAC). The aim is to create what SAC's CEO Carsten Fischer describes as "a seamless, world-class corporate manufacturing and distribution platform" to benefit all Shiseido's brands in the marketing region.