Women in the UK say they intend to spend more money on beauty products this year than on fashion, according to a survey commissioned by Australian shopping centre group Westfield.

Shoppers choose beauty, not fashion
Women in the UK say they intend to spend more money on beauty products this year than on fashion
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Analysis: How are Gen Alpha navigating beauty in 2026?
Socially and environmentally conscious by default, Gen Alpha are seeking playfulness and experiences from beauty. But drawn in by social media, parents also play a key role in helping them shape formative routines and healthy habits, as do brands