- Analyzing global aesthetic trends and consumer needs to inform product and brand strategies
- Responding to a market shift toward skin conditioning and aftercare beyond short-term changes
- Fostering a sustainable aesthetic culture centered on “Healthy Beauty”
The Aesthetic Trends Institute is an in-house research organization dedicated to systematically analyzing aesthetic trends, consumer needs, and changing market conditions across different countries. SID MEDICOS plans to incorporate the data and insights generated by the institute into its product planning and brand strategies, while also providing market-specific intelligence to global partners, including overseas distributors.
The global aesthetics market is increasingly moving away from an exclusive focus on short-term changes in appearance toward a more holistic approach that also considers skin condition, balance, and continuity of care. In particular, skin conditioning following professional care and routine aftercare are becoming important parts of the overall care journey.
In response to this shift, SID MEDICOS plans to expand its range of program-based solutions that connect the stages before, during, and after professional care, rather than focusing solely on the functions of individual products. By establishing a consistent framework covering product selection, usage, and aftercare, the company aims to help global partners adapt these programs to the market conditions and consumer needs of their respective regions.
One example is LemonBottle REBOOT, a skin-conditioning solution. SID MEDICOS is developing REBOOT beyond a standalone product into a program-based solution designed to support continuity between professional care and aftercare. Based on market analysis conducted by the Aesthetic Trends Institute, the company also plans to develop more detailed usage programs that reflect the care environments and consumer needs of individual markets.
The institute’s core direction is “Healthy Beauty,” which reflects the company’s commitment to fostering an aesthetic culture that considers health, balance, and sustainability rather than focusing solely on short-term changes in appearance.
“The global aesthetics market is evolving to place greater emphasis not only on immediate changes but also on skin conditioning and ongoing care,” a SID MEDICOS representative said. “We will actively apply the data and insights accumulated by the Aesthetic Trends Institute to the development of our products and programs.”
“Beyond supplying products, we will support our global partners in operating care programs suited to their local markets and contribute to building a more mature aesthetic culture centered on Healthy Beauty,” the representative added.
