The macroeconomic slowdown experienced by Latin America in recent years has thrown the brakes on what had been impressive growth in the beauty and personal care sector since the turn of the century.
South American cosmetics sales set to rise as controls loosen
South American personal care markets are striving to grow as economies recover and governments abandon leftist controls. James Bargent and Charles Newbery report
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Inside hair serum’s 2026 surge – and the category’s most innovative launches
Read moreWhile masks and oils have been mainstays in recent years, hair serums are seemingly on the up as formulation advances turn the hair care subcategory from an additional step to a routine essential
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Fragrance
CPL Aromas unveils ‘wonderstate’: its 2026 macrotrend celebrating joy through fragrance, launching with an immersive 2-day event
CPL Aromas unveiled Wonderstate, its 2026 macrotrend, through a vibrant two-day immersive event that brought together customers, press, influencers and colleagues to explore a new era of joy through fragrance