Stila swirls back onto the UK market

Published: 29-Jul-2011
Manufacturing Colour Cosmetics Skin Care

New products suspend different pigments together for lightweight coverage

US colour brand Stila makes a welcome return to UK shores this month with new products which combine different pigment strands encapsulated in a serum all within one product to give a suspended effect. This technology is applied in Stila’s One Step Bronzer, One Step Correct Primer and Perfect and Correct Foundation products.

It aims to blend together different light diffusing pigments for extra lightweight coverage, alongside a blend of minerals and the brand’s trademarked Haloxyl complex.

Stila, which is owned by private equity firm Patriarch Partners, is also launching some limited edition products for Christmas, which are due out in October. These include the Christmas Lip Glaze Set, the Daydream Palette and the Dream in Full Colour Palette. The first incorporates a range of eight Stila Lip Glazes including four brand new ones for the festive season. The two palettes each combine a myriad Stila eyeshadow and blush shades and look books to advise on particular looks.
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