Stone age shaving inspires

Published: 24-Dec-2006

Ratan Daryani, former senior executive at the Body Shop and founder of Virgin Cosmetics, has unveiled his latest project: a new men’s grooming line called Flint Edge. The range is said to represent centuries of progress for men’s grooming, from the very first shaving tool – a flint edge – to today’s more sophisticated grooming products.

Flint Edge comprises two lines: Shave and Body, both formulated with premium botanical ingredients. The former includes a face scrub, shaving cream and aftershave balm, while the latter is made up of a body wash, hair putty, foot refresher and sports rub.

“Flint Edge has been created to appeal to the stylish, masculine man who cares about his overall appearance,” says Daryani. “But he doesn’t have too much time to mess about with too many lotions and potions. This is why I have started off with seven core products which I believe offer real benefits and results.”

LAUNCH: Global online from November 2006

PRICES: Fr

Ratan Daryani, former senior executive at the Body Shop and founder of Virgin Cosmetics, has unveiled his latest project: a new men’s grooming line called Flint Edge. The range is said to represent centuries of progress for men’s grooming, from the very first shaving tool – a flint edge – to today’s more sophisticated grooming products.

Flint Edge comprises two lines: Shave and Body, both formulated with premium botanical ingredients. The former includes a face scrub, shaving cream and aftershave balm, while the latter is made up of a body wash, hair putty, foot refresher and sports rub.

“Flint Edge has been created to appeal to the stylish, masculine man who cares about his overall appearance,” says Daryani. “But he doesn’t have too much time to mess about with too many lotions and potions. This is why I have started off with seven core products which I believe offer real benefits and results.”

LAUNCH: Global online from November 2006

PRICES: From £7 for body wash to £12 for aftershave balm

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