Consumer giant P&G, which is on the cusp of one of the biggest brand divestitures in the company's history, has reported crucial third quarter sales.
Strong dollar causes P&G third quarter sales to slide
Sales slump 8.3% to $18.14bn
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Packaging
Opinion: Louis Vuitton’s strategic leap into beauty and brand protection – from monogram to make-up
The brand’s debut make-up line La Beauté marks more than just another brand expansion – it is a strategic move that blends design heritage, intellectual property (IP) strength and luxury positioning, argues IP specialist at Reddie & Grose Georgina Tanner