Sustainability key for new Amazon Secrets range

Published: 18-Apr-2007

Amazon Secrets is a new range based on exotic extracts produced in a sustainable fashion from the Brazilian rainforest. Each of the five product families is inspired by a different fruit or nut from the forest and each comprises shower gel, scrub, body lotion, body splash, body oil, shampoo, conditioner, hair mask and love oil. Products are designed for professional as well as retail use, with rituals built around the botanical extract of a particular fruit, root or nut.

Amazon Secrets is a new range based on exotic extracts produced in a sustainable fashion from the Brazilian rainforest. Each of the five product families is inspired by a different fruit or nut from the forest and each comprises shower gel, scrub, body lotion, body splash, body oil, shampoo, conditioner, hair mask and love oil. Products are designed for professional as well as retail use, with rituals built around the botanical extract of a particular fruit, root or nut.

The key ingredients for the five lines - acai, cupuacu, guarana, buriti and Brazil nut (forest balsams) - are all collected according to sustainable principles with the aim of providing the forest with an economic value beyond that of environmentally destructive options like deforestation.

Brand founder Sheila Farah is a renowned photographer and observer of the Amazonian rainforest and its communities.

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