Tangle Teezer has launched its first major innovation in a decade, the Complete Carebrush.
The hair brush, which has been in the works for five years and undergone over 30 prototypes, features a diagonal-teeth pattern that combines four functions in one tool – detangle, smooth, shine and scalp massage – with three tooth strengths to cater to fine, straight to wavy and curly to coily hair textures.
“The Complete Carebrush was developed in response to a tension we were seeing with consumers: they wanted fewer steps in their hair care routines, but they were not willing to compromise on results,” Heather Page, Global Innovation Director at Tangle Teezer, told Cosmetics Business.
“At the same time, while consumers regularly upgrade their beauty products and routines, the hairbrush (one of the most frequently used tools in one’s routine) is often overlooked.
“We saw an opportunity to rethink what a hairbrush could deliver outside of our existing lineup, creating one tool that could address multiple aspects of hair health.
“Finally, just like skin, consumers are now looking for help to keep their hair healthy.”
Tickets are now available for the 25th anniversary of the Pure Beauty Awards, taking place on 15 October 2026 at the Grosvenor House Hotel in London, UK. Join the beauty industry for an evening of recognition and celebration as this year’s winners are revealed. Click here to secure your place.
Following the success of Tangle Teezer’s Ultimate Detangler, this new launch marks “the brand's biggest product innovation in nearly a decade”, said Page.
“The Complete Carebrush’s main differentiator is the new patent-pending diagonal-teeth pattern and larger brush head size, making it perfect to be the daily hair health brush, sitting alongside the Ultimate Detangler, which delivers pain-free detangling.
“It also offers a more discerning chic colour palette where the Ultimate Detangler will play a faster-led trend role.”
The product lands as consumers increasingly invest in hair and scalp health, as Page explained: “Hair health has really become the driving force of the category.
“Consumers today are much more clued in on their sp
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
