The biggest TikTok beauty trends of 2022 so far

By Alessandro Carrara | Published: 15-Jun-2022

Retinol is the biggest skin care trend of 2022, with over 1.2 billion views on TikTok and over nine million Google searches

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This year’s most popular beauty trends on Tik Tok have been dominated by both skin care and experimental makeup looks, a new study has revealed.

Consumer interest has shifted away from harsh scented products and caffeine skin care in 2022, replaced by a greater desire for SPF, glass skin and ceramides.

The new research from voucher website Hey Discount analysed the number of TikTok views, Instagram hashtags and Google searches to identify what people are talking about most on the video platform.

Read below to find out which of this year’s beauty trends have made the top spots.

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