The coolest of the cool

Published: 4-Oct-2006


Superbrands’ CoolBrands Initiative has announced the winner of the annual CoolBrands Survey for 2006/7. Selected by independent researchers and voted for by 21 style leaders, as well as consumers via a YouGov survey, the brands are evaluated on the basis that they are desirable among style leaders and influencers and indicate that users of these brands have a sense of taste and style.

Among the top ten were fashion houses Alexander McQueen, Agent Provocateur and Vivienne Westwood, who all have flourishing fragrance portfolios. Several beauty brands also made it into the CoolBrands 2006/7 publication, including L’Oréal, Kerastase, Jean Paul Gaultier, Fudge, Diesel, Chanel, ghd, Revlon, St Tropez and Toni & Guy.

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