Pure Beauty

The Fragrance Shop unveils record-breaking fragrance wall

By Nyima Jobe | Published: 11-Dec-2024

The wall broke the Guinness World Record as part of celebrations for the brand’s 30 year anniversary

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The Fragrance Shop has officially set a new Guinness World Record with the unveiling of the world’s largest fragrance wall at its Manchester headquarters. 

The installation, which now stands as a permanent feature, is part of the retailer’s celebrations marking 30 years of business.

Measuring 15.27m in height and 15.9m in width, the wall houses a remarkable collection of 3,000 fragrances. 

The achievement surpasses the previous record held by Abdul Samad Al Qurashi Smart Museum for Perfume in Saudi Arabia by 194%.

The Fragrance Shop’s CEO, Sanjay Vadera, described the installation as a symbol of the retailer’s commitment to creativity and excellence. 

“Today, we have built the largest fragrance wall. This wall represents inspiration, passion and innovation, showcasing what The Fragrance Shop is all about,” Vadera said.

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