Nivea have announced the introduction of the blue wall, a premium style shopping fixture featuring a total of 98 skus.
The wall is a 3m x 1m bay with four permanent perspex shelves and one slide out shelf for the seasonal products. Separate feature boxes above each category section will be used to display promotional activity, stills from advertising and educational material. It is designed for use in the middle of a pharmacy and flanked by floor to ceiling lifestyle images.
The first wall will reach the high street towards the end of 2007 with a nationwide roll out to follow in 2008. To support the initiative, sales girls will be distributing sachets and leaflets to entice shoppers deeper into the blue world.