The top perfume trend of 2020, so far

By Sarah Parsons | Published: 6-Mar-2020
Fragrance Retail Marketing

British retailer The Fragrance Shop has revealed its best selling perfume products of the new decade, and they all have one thing in common

You need to be a subscriber to read this article.
Click here to find out more.
The top perfume trend of 2020, so far

A new decade means some fresh trends and, in the fragrance world, one scent family is generating more buzz than the rest.

British retailer

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Colour Cosmetics
L’Oréal to snap up Gucci Beauty licence from Coty earlier than expected

L’Oréal to snap up Gucci Beauty licence from Coty earlier than expected

Read more
L’Oréal, Coty and Kering have come to an agreement for the early transfer of the Gucci Beauty licence and a termination fee of £400m will be paid to incumbent Coty

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Gym girl beauty is on the rise again as new-age sweat-friendly NPD hits the market With a plethora of new launches setting out to target fitness fanatics, discover how the gym girl beauty subcategory is working hard in 2026 while consumers work out
  2. How Olive Young’s debut US stores have performed in numbers The K-beauty retailer has unveiled its first month performance metrics for its first-ever US stores in Pasadena and Century City, reporting ‘remarkable momentum’ and the potential for 11 additional sites in premium California shopping destinations
  3. Updated: Vegetable-inspired fragrances are continuing to flourish in 2026 A growing number of perfume brands have been tapping into garden-based scents for their fragrance launches in 2026. Cosmetics Business gets to the root of the trend and explores how this unique fragrance offering is developing
  4. Estée Lauder Companies executive Kendal Ascher’s cause of death revealed Estée Lauder Companies Kendal Ascher died at his New York, US, apartment in February after feeling lightheaded while having a shower, with his husband, William Howe, attempting to help him before he passed away in his arms

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

Colour Cosmetics
L’Oréal to snap up Gucci Beauty licence from Coty earlier than expected

L’Oréal to snap up Gucci Beauty licence from Coty earlier than expected

L’Oréal, Coty and Kering have come to an agreement for the early transfer of the Gucci Beauty licence and a termination fee of £400m will be paid to incumbent Coty
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Essie enters its ‘cheeky luxury’ era in a bid to target new consumers

Essie enters its ‘cheeky luxury’ era in a bid to target new consumers

As Essie launches its new Cheeky Luxury platform, which acts as a benchmark for branding, marketing and more, SVP and Global Head of Brand Melanie Ioanna reveals all about the 45-year-old heritage nail player’s efforts to enter into a modern era
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
CeraVe’s expands initiative to deliver free dermatological care access to uninsured individuals

CeraVe’s expands initiative to deliver free dermatological care access to uninsured individuals

The L’Oréal-owned brand has expanded its partnership with the National Association of Free & Charitable Clinics (NAFC) with a long-term initiative which will provide free skin checks to those in underserved communities in America, launching on World Skin Health Day
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Charlotte Tilbury and Maybelline are the beauty brands winning at AI optimisation

Charlotte Tilbury and Maybelline are the beauty brands winning at AI optimisation

New insights have revealed the best-performing brands across artificial intelligence (AI) platforms ChatGPT, Gemini, Perplexity and Claude, with Charlotte Tilbury, Maybelline New York and e.l.f. Beauty leading the way
Fragrance
Valentino Beauty taps Dakota Johnson and Alexander Skarsgård as faces of ‘new fragrance era’

Valentino Beauty taps Dakota Johnson and Alexander Skarsgård as faces of ‘new fragrance era’

The luxury brand, whose beauty licence is owned by giant L’Oréal, has tapped the two actors to front a soon-to-be-unveiled new chapter of its fragrance offering
You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Cosmetics Business picks: 9 new beauty launches to add to your wishlist

Cosmetics Business picks: 9 new beauty launches to add to your wishlist

This week’s best new beauty launches, including fresh fragrances from Orebella and Mugler, AI-powered tech from Medicube and limited-edition deodorant launches from Fussy and Wild
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
CeraVe won the influencer marketing battle in May with a viral campaign, while Patrick Ta was also a talking point

CeraVe won the influencer marketing battle in May with a viral campaign, while Patrick Ta was also a talking point

CeraVe was named the top-performing US beauty brand on social media based on creator marketing in May , according to influencer marketing platform Traackr, while Patrick Ta’s Transition Blush launch caused a mass organic debate
Subscribe now