Toni&Guy has launched a new range of shade specific hair care products, said to intensify the tone of coloured hair. The Toni&Guy Colour line is an extension of the brand’s Signature range and is formulated to assist longer colour retention in-between salon visits. Key to the formula is Level One Dye Complex, which works by penetrating the hair cuticle and leaving a subtle infusion of semi-permanent pigment. With use colour intensity increases, according to the brand.
The collection features products for brunette and blonde hair tones, with shampoos and conditioners for red and dark brunettes, and platinum and warm blondes, along with an extensive styling range for blondes and brunettes. Products in the brunette styling range include a glosser, shimmer mist and blow dry styler, while for blondes the line-up includes Shape & Shine Balm and Instant Calmer & Straightener.