As the oldest members of Gen Alpha turn 16, this nearly two billion-strong generation is stepping into real economic influence, with a projected spending power of $5.5 trillion by 2029.
But what does this digitally native generation want to spend its money on? Squishy things.
Tickets are now available for the 25th anniversary of the Pure Beauty Awards, taking place on 15 October 2026 at the Grosvenor House Hotel in London, UK. Join the beauty industry for an evening of recognition and celebration as this year’s winners are revealed. Click here to secure your place.
The rising popularity of products from brands like Sincerely Yours and adjacent tactile trends like NeeDoh and Glitter Dumplings reflects a growing appetite for physical, comforting, tactile experiences that digital environments can’t replicate.
In beauty, this has ushered in a new golden era of packaging design, and the best brands are those that are pre-empting this generation’s distinctive needs.
Here are the top three packaging trends that are not only winning – they show where the sector is heading as Gen Alpha grows into the consumer of tomorrow.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
