Urban Retreat, Harrods' 5th floor salon and perfumery business, is set to launch an exclusive line of products inspired by the British industry experts who form the basis of the beauty salon.
In an exclusive interview with ECM George Hammer, chairman of Urban Retreats Ltd, revealed that the line will launch this autumn. “We sourced the packaging and components for the range last year at Cosmoprof Bologna and now we are here to prepare the next phase. Urban Retreat is a platform for British beauty experts and so we have come up with a capsule collection of problem solvers for Urban Retreat.
According to Hammer, consumers are looking for products that are backed by real people and are less inspired when brand names do not reflect a passion for beauty or a reputation for excellence. “At Urban Retreat we've got England's Crème de la Crème, the premiere league of the British beauty industry. The line will be a reflection of the knowledge and expertise that these experts have built up over the years,” says Hammer. “Each of these experts have their own personality and we've tried to represent this within the line so the packaging will be consistent but personalised.”