The £1.4m cash consideration deal sees the Barry M brand – including its intellectual property (IP), stock and order book, but excluding the manufacturing capabilities and any liabilities – acquired by the colour cosmetics supplier.
Barry M joins Warpaint’s existing brand portfolio, including W7, Super Facialist, Technic, and Skin & Tan (formerly known as Skinny Tan).
The announcement comes following a report by The Scottish Sun which alleges that Barry M was seeking a buyer after edging on the brink of administration.
The publication claimed to have seen a notice of intent filed by the company on 29 January to appoint administrators..
Barry M, known for its bright and bold colour cosmetics and crackle nail polishes, is currently stocked in more than 1,300 stores globally, including retailers Superdrug, Boots and Sainsbury’s.
The acquisition follows a major rebrand for Barry M Beauty last year.
Warpaint’s acquisition of Barry M comes as the company shares a FY25 trading update, revealing revenue is expected to reach approximately £105m.
These figures were further boosted by Warpaint’s acquisition of beauty product supplier Brand Architekts Group in 2024.
Warpaint hopes the addition of Barry M to its brand portfolio can help support its growth within the UK retail scene.
Sam Bazini, CEO of Warpaint, said: "Looking ahead to the new year, we expect to see a return to organic growth across the group, and also expect to be able to update the market on further significant new customer roll outs with our full year results in April.
“In addition, we are delighted to announce today the acquisition of the Barry M brand, which is expected to accelerate our penetration into key UK retail channels.”
“Despite the 2025 results being heavily impacted by the very challenging macroeconomic environment seen during the year, we were pleased with the progress made in many areas of the group.
“In particular with the Brand Architekts business, which delivered a profit in year one and we look forward to developing the further opportunities we see for this business.
“Across the group, we remain very well positioned for the future, with a focus on achieving additional improvements in margins and further roll-outs to new retail outlets.”
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