Pure Beauty

Wellness brand Kalmar Lifestyle enters bricks-and-mortar

Published: 25-Mar-2022

The debut House of Kalmar retail space is located in London’s Belgravia

Bath, body and home wellness brand Kalmar Lifestyle has entered the bricks-and-mortar sphere with the launch of its first-ever retreat space.

The House of Kalmar has been designed to accommodate one guest at a time at the London location to provide a unique experiential treatment.

Clients visiting the Belgravia salon can choose treatments based around, what the brand calls, 'the four soul states of joy, calm, peace and love'.

According to Kalmar, each treatment lasts up to 90 minutes and are designed to balance, harmonise, and nourish energy through the power of mindfulness, specialised massage techniques.

Joy, for example, uses guided meditation, visualisation and specialised massage techniques to increase positive energy.

The treatments, specific to the new retail space, have been created by founder and spiritual healer Karen Ruimy in collaboration with energy healer Sinéad de hÓra.

Clients are also able to purchase the brand's product portfolio including scented candles, body lotion and massage oil.

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