Why ashwagandha is the ingredient everyone's talking about

Published: 26-Aug-2022

How is the adaptogenic herb ashwagandha being used in skin and hair care? Asks Sabinsa Corporation's Dr Kalyanam Nagabhushanam

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Dr Kalyanam Nagabhushanam, President (R&D) at Sabinsa Corporation, explains why ashwagandha is the most popular adaptogen for use in dietary supplements and functional foods, and explores its potential uses in topical applications for skin care and hair care.

Why ashwagandha is the ingredient everyone's talking about

If you’ve heard anything about adaptogens – and who hasn’t with today’s high levels of stress – you’ve heard of the herb ashwagandha. Adaptogens are the distinctive class of herbs which support the body’s resistance to stress, whether it is emotional, biological, physical or environmental.

They help restore balance to the endocrine system and hormones, and the body’s return to normal homeostasis. Adaptogens are known for restoring optimal health, vitality, immunity, stamina and promoting longevity. The best-known herb in this category is ashwagandha.

Ashwagandha (Withania somnifera), sometimes called Indian ginseng, is one of the most highly regarded herbs in India’s traditional medicine system Ayurveda. Ashwagandha helps the body withstand stress, and has antioxidant, anti-inflammatory and anti-ageing properties.

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