Why brands are creating facial skin care equivalents for the body

By Jo Allen | Published: 9-Nov-2023

Harder-working body care is in demand, and brands are responding with high-level skin care that is usually reserved for the face

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This article was originally published in the Bath & Body Trend Report. Receive your copy here

One of the biggest body care trends in recent years is to treat the skin on the body with the same care as the skin on the face.

Demand for body care products has soared as consumers have extended their beauty routines southwards, and this has been accompanied by a sophisticated league of ingredient-led products.

Now, brands are going a step further by adapting the formulas from their facial skin care products into body care.

Rather than being separate entities, these new products are equivalents, using the same high-level technology and active ingredients usually reserved for face care innovations, but in an optimised format for the body.

Nécessaire highlights in its social content that its new resurfacing serum, The Body Peel, contains “Ingredients normally reserved for the face.”

These include 10% AHA, 1% BHA, 1% PHA, 1% Resveratrol and a peeling peptide to target keratosis pilaris, strawberry skin, discolouration and ingrown hair.

The trend is a direct response to customer demand: brands are finding that consumers are seeking facial skin care equivalents for their body because they have, in fact, already been using the products elsewhere on their body.

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