Why Fashion Week is more important than ever for beauty brands

By Sarah Parsons | Published: 13-Feb-2019

Ahead of London Fashion Week, Cosmetics Business caught up with My. HairCare, the sponsors of sustainable fashion designers Vin + Omi

You need to be a subscriber to read this article.
Click here to find out more.

As the excitement for London Fashion Week heightens, Cosmetics Business chats to My. HairCare about their partnership with eco-fashion designers Vin + Omi and why catwalk season is more important than ever for the beauty industry.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • My Haircare
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

4 standout beauty trends from London Fashion Week spring 2020

Read more
The highlight of the fashion calendar, LFW saw many bold and romantic looks hit the runway

Trending Articles

  1. Seen snaps up former Ulta Beauty boss as Chief Marketing Officer Linh Peters previously served as Head of Loyalty Marketing and Strategy at Ulta Beauty, overseeing the US beauty retailer’s loyalty programme and personalisation engine
  2. L'Oréal, LVMH and Luxottica named preferred buyers of Giorgio Armani empire The late Italian fashion designer has given purchasing priority to L'Oréal, along with LVMH, owned by the world’s richest man, Arnault Bernard, and eyewear brand Luxottica
  3. Glossier names Colin Walsh CEO as it aims to become ‘a true legacy brand’ Walsh, who has previously helmed the beauty divisions of Ouai and Procter & Gamble, will join the beauty company in October
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Maison Francis Kurkdjian turns heads with new $28,000 bottle of Baccarat Rouge 540 The fragrance giant has shocked consumers with its latest launch. Only 54 bottles of new Baccarat Rouge 540 Édition Millésime will be created each year, housed in a red crystal bottle with a 24-carat gold cap
  5. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

4 standout beauty trends from London Fashion Week spring 2020

The highlight of the fashion calendar, LFW saw many bold and romantic looks hit the runway
Hair Care

My. Hair Care caters for 'eco-warriors' with new environmentally-friendly range

The new shampoo bars are designed to tackle 4 hair care issues
You need to be a subscriber to read this article.
Click here to find out more.
Retail

My. Haircare brings personalised hair colour to Selfridges with new pop-up

The brand’s new Made For Me pop-up, set to open in September, will offer customisable hair colours to consumers and was created in partnership with VIN + OMI fashion brand
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

London Fashion Week AW 2018: 7 beauty brand highlights

Make-up artists and beauty brands are working with designers to support their inspiration this LFW
You need to be a subscriber to read this article.
Click here to find out more.
Media

LCM SS16: What were the grooming highlights?

A staple of the menswear calendar, this season’s LCM put male grooming firmly on the radar
Colour Cosmetics

Kris Jenner makes MAC Cosmetics debut fronting Studio Fix campaign

Momager Jenner fronts the make-up giant’s latest campaign and joins a growing list of Gen X celebrities which are being tapped by beauty businesses in 2025
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Meet BeautyShelf: the beauty app making the girls' group chat shoppable

Meet the best friends-turned-co-founders setting out to give the group chat a shoppable glow up that has already partnered with Space NK and Sephora
Subscribe now