WM Partners invests in its first natural personal care brand Raw Sugar

Published: 1-Sep-2021
Finance

The US private equity firm aims to meet increasing consumer demand for natural health and wellness brands

You need to be a subscriber to read this article.
Click here to find out more.
WM Partners invests in its first natural personal care brand Raw Sugar

WM Partners, a private equity firm based in the US, has made its first foray into the natural personal care category with an investment in Raw Sugar.

The diverse-owned investor already owns several wellness brands including

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • WM Partners
See more

You may also like

Finance
Natura Q2 revenue set to drop 9% following Brazil sales slump

Natura Q2 revenue set to drop 9% following Brazil sales slump

Read more
The cosmetics company has shared preliminary information ahead of releasing its Q2 2026 financial results, citing struggles in the Brazilian market and product shortages among the reasons for its year-on-year revenue decrease

Trending Articles

  1. L’Oréal to snap up Gucci Beauty licence from Coty earlier than expected L’Oréal, Coty and Kering have come to an agreement for the early transfer of the Gucci Beauty licence and a termination fee of £400m will be paid to incumbent Coty
  2. LVMH CEO Bernard Arnault ordered to pay €22.5 million taxes A court in France has allegedly ruled that LVMH boss Bernard Arnault must pay taxes related to previous years in a long-running dispute
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Analysis: How can Coty plot its fragrance future without Gucci? Coty has work to do to fill a Gucci-sized gap in its fragrance portfolio, with L’Oréal set to take on the licence in 2028. Cosmetics Business speaks to experts about what the beauty conglomerate needs to do next
  4. How Olive Young’s debut US stores have performed in numbers The K-beauty retailer has unveiled its first month performance metrics for its first-ever US stores in Pasadena and Century City, reporting ‘remarkable momentum’ and the potential for 11 additional sites in premium California shopping destinations
  5. British Beauty Council and Sephora UK announce 2026 Student Beauty Shadow Board winners Five students have been selected to join the programme, led by Unidays, and designed to support the next generation of beauty talent through a grant, mentorship and more

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

Finance
Natura Q2 revenue set to drop 9% following Brazil sales slump

Natura Q2 revenue set to drop 9% following Brazil sales slump

The cosmetics company has shared preliminary information ahead of releasing its Q2 2026 financial results, citing struggles in the Brazilian market and product shortages among the reasons for its year-on-year revenue decrease
Finance
Estée Lauder Companies restructuring costs rise again to $1.75 billion

Estée Lauder Companies restructuring costs rise again to $1.75 billion

Additional restructuring costs related to Estée Lauder Companies’ ‘Beauty Reimagined’ turnaround plan have been revealed in new financial filings
Fragrance
Essential Parfums receives investment from Style Capital to support international expansion

Essential Parfums receives investment from Style Capital to support international expansion

The fast-growing Parisian niche fragrance house has been backed by private equity firm Style Capital, with the aim of taking Essential Parfums to the next level in terms of product offering and distribution
You need to be a subscriber to read this article.
Click here to find out more.
Finance
Fake followers, real risks: 5 ways brands can deal with social media impersonators

Fake followers, real risks: 5 ways brands can deal with social media impersonators

Fraudulent accounts on social media pretending to be beauty companies is a growing issue, posing a threat to customer safety and brand integrity. Iona Silverman from law firm Freeths reveals what entrepreneurs should do when fake accounts appear
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care
GHD unveils first AI-powered styler that turns traditional heat technology on its head

GHD unveils first AI-powered styler that turns traditional heat technology on its head

The hair tools brand has launched artificial intelligence (AI)-powered GHD Sculpt to mark its 25th anniversary, which it claims will disrupt the industry – a styler that measures hair temperature instead of plate temperature to deliver ‘zero damage’
Colour Cosmetics
L’Oréal to snap up Gucci Beauty licence from Coty earlier than expected

L’Oréal to snap up Gucci Beauty licence from Coty earlier than expected

L’Oréal, Coty and Kering have come to an agreement for the early transfer of the Gucci Beauty licence and a termination fee of £400m will be paid to incumbent Coty
Finance
British Beauty Council and Sephora UK announce 2026 Student Beauty Shadow Board winners

British Beauty Council and Sephora UK announce 2026 Student Beauty Shadow Board winners

Five students have been selected to join the programme, led by Unidays, and designed to support the next generation of beauty talent through a grant, mentorship and more
Subscribe now