A classic twist from Estée Lauder

Published: 12-Dec-2007

Estée Lauder is taking another look at some of its more classic packaging and will introduce its new Signature Lipstick in its iconic fluted lipstick cases.

Estée Lauder is taking another look at some of its more classic packaging and will introduce its new Signature Lipstick in its iconic fluted lipstick cases.

The cases were first introduced in 1984, but the fluting has been narrowed for 2007 to give a slimmer, sleeker, more contemporary version.

The creamy, moisturising formula is available in 30 shades divided into four groupings - Pink-Berry, Mauve-Plum, Nude-Brown and Coral-Red - plus a colourless Lip Conditioner with SPF 15. The moisturising formula was tested by a panel of 500 women across North America, Europe and Asia, and to get the scent level and character right 150 new fragrances were tested by 250 women. The result is a light blend of fig and vanilla designed to evoke comfort and warmth.

Lauder’s new seasonal colour collection After Hours mixes dark, dramatic hues with a palette of neutral tones, enabling the user to transform day make-up to an evening look with ease. The seasonal collection combines smokey eyes, pink lips and shimmering cheeks and is available in two looks: After Hours, comprising hues of ruby red, garnet, dark blue and grey; and Midnight, combining shades of pink, rose and violet.

The collection includes products for face, eyes, nails and lips including: Brilliant Shimmer All-Over Powder, a high shimmer powder compact comprising three shades to create a luminous glow to face, shoulders and décolletage; Tender Blush Sheer Stick in rose and plum; Pure Color Eyeshadow in pale moon, mocha cup, and limited edition silver moon and smokey grey shades; Double Wear Zero-Smudge Liquid Eyeliner in limited edition Midnight and After Hours shades; Pure Color Lipstick in After Hours Red, Midnight Pink, Midnight Rose and Bois de Rose; and two limited edition shades of Pure Color Nail Lacquer - Bordeaux and Ruby.

Price £12 - £30

Availability Worldwide

Launch From September

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