Pure Beauty

'Beauty to Gen Z is much more than make-up': Morphe Cosmetics has finally expanded outside of make-up

By Sarah Parsons | Published: 23-Sep-2020

The on-trend brand, best known for its collaborations with James Charles and Jaclyn Hill, has recruited up and coming brands to break into skin, hair and wellness

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After a summer of nonstop influencer and brand collaborations, Morphe Cosmetics has expanded its multi-brand offering outside of make-up to win over Gen Z.

The colour cosmetics specialist previously

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