Elemis targets the ageing body

Published: 3-Jan-2008

Elemis is refocusing on its body care line with the launch of a new anti-ageing segment.

Elemis is refocusing on its body care line with the launch of a new anti-ageing segment.

The new line comprises two products - Pro-Collagen Radiantly Smooth Body Cream and Pro-Collagen Hand & Nail Cream which are said to smooth out crepey skin texture, deeply hydrate and leave skin looking luminous. Both products have been formulated with an innovative Micro-Lattice Technology, claimed to provide a body stocking effect on the skin, helping to support the skin’s architecture, which can become slackened due to the effects of ageing.

In addition to the Micro-Lattice Technology, the products contain Padina pavonica to help skin recover its cohesion whilst strengthening its protective calcium layer. The body lotion also contains babassu, castanha and bilberry seed oils to provide antioxidant protection, and red berry fruit acids to encourage cell turnover.

The hand cream hydrates skin, strengthens nails and diminishes the appearance of age spots thanks to a cocktail of bearberry, myrrh extract, linden flower and aloe vera.

Price: Body cream, £85; Hand cream, £29

Availability: UK

Launch: February

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