Jay-Z smells more success in deal with Parlux Fragrances

Published: 9-Apr-2009

US rapper Jay-Z’s company Iconic Fragrances has signed a licensing deal with Florida-based fragrance company Parlux Fragrances to create scents for stars including Rihanna and Kanye West.


US rapper Jay-Z’s company Iconic Fragrances has signed a licensing deal with Florida-based fragrance company Parlux Fragrances to create scents for stars including Rihanna and Kanye West.

The deal entitles Parlux to have exclusive distribution rights to the fragrances while Iconic will receive royalties and profit sharing as part of the multi-million dollar agreement.

As well as these collaborations there are also plans afoot for Parlux to develop a Jay-Z fragrance and one for an unidentified UD female artist later this year.

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