As part of extending the Boots brand into new markets following the creation of Alliance Boots last year, a trial is taking place in Norway to convert a number of existing pharmacies to Boots stores. Many of the Boots brands including No7 and Botanics are also being introduced.
Design Cognition has developed Norwegian specific packaging for these trial stores. Over the past few months 500 artworks have been developed for over 700 skus for the Boots brands. Design Cognition provided the technical packaging resources to develop the packs and also the project management, ensuring close working relationships for artwork generation, printing, pack embellishment and marketing.