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Beyoncé’s hair care brand Cécred to host pop-ups at the singer’s Cowboy Carter Tour

With immersive experiences and exclusive merchandise, , the Cécred Roadshow will bring the hair care brand directly to fans during the singer’s US stadium tour

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TikTok launches SME Council to ‘turbocharge’ growth of hair and beauty...

The social media platform’s new group aims to get small fast-growing businesses on the government’s agenda
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Exclusive: BeautyPro doubles down on expansion goals with Skin Sapiens acquisition

The acquisition follows BeautyPro acquiring Wildtree Skincare in 2024, as the brand owner seeks out and secures new opportunities for future financial growth
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Billboards aren’t dead – beauty just made them interesting again

With new billboards popping up featuring scratch-and-sniff elements or live performances to catch consumers’ eyes, expert Georgina Bojarski asks if this is the new age of beauty marketing?

Rituals hits record sales of €2.1 billion and targets growth with more store openings

The Amsterdam-based luxury wellness brand’s turnover grew 21% last year, with the company now plotting expansion in Europe and Asia

Korean fragrance house Borntostandout celebrates UK retail launch with pop-up

The Seoul-based fragrance brand brings its ‘rule-breaking scents’ to London ahead of its global expansion into UK retailer Selfridges

Estée Lauder Companies appoints first Chief Technology, Data and Analytics Officer

The appointment comes as part of ELC CEO Stéphane de La Faverie’s ongoing ‘Beauty Reimagined’ business transformation plans
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From longevity to biotech: What's next for US skin care?

Dr Katerina Steventon talks healthy ageing, prevention, biotech and more with Dermalogica’s Dr Robert J Bianchini

Interparfums to raise US prices by 6% to 7% amid new tariffs

Despite the expected €5 million to €6 million hit, Interparfums CEO Philippe Benacin remains confident, citing strong Q1 results and a renewed licensing deal with Coach

Pure Beauty Global Awards 2025: Finalists announced

The highly anticipated reveal for the finalists of the 2025 Pure Beauty Global Awards has officially been published in the April edition of <em>Pure Beauty</em> magazine

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Retail

Lush unveils Hello Kitty range as it builds on brand collaboration success

The limited edition Hello Kitty & Friends collection, in collaboration with Sanrio, was created due to consumer demand, according to the UK cosmetics retailer
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Male Grooming

Masculinity in 2025: how should male grooming brands show up?

The contemporary conversation around masculinity presents a mixed picture of progressive versus traditional influences. But there are ways brands can navigate this evolution
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Digital

Beauty influencer collaborations: How to avoid legal headaches

As influencer collaborations turn into full-blown partnerships, Jennifer Gallagher from Primas Law explains the legal dos and don’ts for beauty brands
Hair Care

Vidal Sassoon signals ‘bold’ future under new International Creative Director

Richard Ashforth (pictured) has returned to the hair care brand after forging his own career in beauty, and will work alongside company veteran Mark Hayes
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Skin Care

The rise of minimalist beauty: Why less really is more

As beauty continues to embrace the power of simplicity, minimalist trends are reshaping our routines, products and priorities
Colour Cosmetics

Charlotte Tilbury taps Chinese actress Rosy Zhao as Global Make-Up Brand Ambassador

The Romance of Tiger and Rose star is the face of the Puig-owned make-up brand’s new Pillow Talk cushion foundation
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Marketing

The Ordinary breaks back into sun care with new serum-textured SPF

The Deciem-owned brand is returning to the sunscreen arena with UV Filters SPF 45 Serum – a new and improved SPF offering years after discontinuing its first sunscreen in 2023 due to consumer issues
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Body Care

Can niche product offerings deliver the next big wave of body care sales?

As more specialised ranges launch that focus on play, textures, self-care and unusual ingredients, could the body category be about to undergo a huge resurgence?
Manufacturing

Amorepacific doubles down on US manufacturing amid Trump tariff mayhem

The Laneige-owner relies on production from China and South Korea, which have been hit with higher tariffs than most by US President Donald Trump
Regulatory

Foreo responds to ‘aggressive’ tariff hikes with price increase for US consumers

The beauty brand will absorb some of the extra costs incurred from US President Donald Trump’s tariffs, but not all
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Packaging

2025 beauty brand logo trends loved by Gen Z and Gen Alpha

From cozy retro vintage to the use of monograms, 2025’s beauty logos are reflecting Gen Z and Gen Alpha’s tastes, writes Juan Campderà General Manager of creative design agency Aktiva
Ingredients

UK retailer TK Maxx recalls two beauty products over safety risks

A perfume fails to comply with European rules and could cause an allergic reaction, while a beauty device has been recalled over concerns it could cause electric shock

Sponsor content

SVR chooses Micro airless for latest dermocosmetic product launches

French dermocosmetics brand Laboratoire SVR chose all-plastic airless packaging for its latest suncare, eyecare and skincare treatments, in three different sizes

Celebrating innovation: Lipoid Kosmetik earns triple BSB recognition

Lipoid Kosmetik is a leading manufacturer of high-quality botanical extracts, actives and natural phospholipid products for the cosmetic and personal care industry. With...

The inspiring story of La Mer Crème de la Mer

In the world of skincare, few products have achieved the legendary status of La Mer Crème de la Mer. Behind this luxurious pot of cream lies a story of perseverance,...

BASF powers six U.S. Care Chemicals sites with 100 percent renewable electricity

Six U.S. Care Chemicals production sites powered by 100 percent renewable electricity in 2024, resulting in annual CO2 savings of 33,000 tons - combining biomass balance...

Only 1 in 2 intimate care products are kind to the vulvar microbiome, in market test

KIND TO BIOME, a company that provides substantiation of microbiome friendly claims in the cosmetic industry, has performed a market analysis of products that have the...

Discover Eurovetrocap's new dropper catalogue

Eurovetrocap is excited to announce the launch of its brand-new catalogue entirely dedicated to droppers!

Cloud Beauty debuts at Beauty World Saudi Arabia 2025 at Booth 1E32

Cloud Beauty will be making its Saudi Arabia debut at Beauty World Saudi Arabia 2025, held at the Riyadh International Convention and Exhibition Centre from April 21–23

#100 looks of EPOPACK - look 044

The Noir Elegance Look - bringing a powerful statement, blending modern luxury with timeless style

[MoleculArt] by Givaudan Active Beauty: A unique collaboration with Nxt Museum in the name of Science

On the occasion of In-Cosmetics Global 2025, Givaudan Active Beauty merges the worlds of High-Precision Beauty and avant-garde art

More depth, more impact – Chemspec Europe refines for 2025

Meeting the evolving needs of the fine & speciality chemicals sector, from 4–5 June, Chemspec Europe will turn Cologne into the global innovation hub for the chemical...

Groupe GM Cosmética Portugal showcases pioneering solid cosmetics at Wabel Summit 2025

Groupe GM Cosmética Portugal, a leading expert in solid cosmetics, will take part in the Wabel Summit 2025, an exclusive event dedicated to fostering high-level business...

Evolved By Nature Announces Strategic Partnership with kdc/one

The partnership brings powerful water-soluble peptides at scale to one of the world’s largest contract manufacturing organisations, who understand what to do with...

Featured companies

Aptar Beauty is a leading and innovative dispensing solution provider for beauty brands around the world. We focus on value-added sprays and dispensing solutions for fragrance,... We make beauty natural. Lipoid Kosmetik is a leading manufacturer of natural raw materials for the cosmetic and personal care industry Specialized Cosmetics Laboratory in Private and White Label KIND TO BIOME is the Mark of Approval for microbiome-gentle products. KIND TO BIOME offers a unique and meticulously designed In Vitro + Ex Vivo approach, enabling...
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Latest Media See all

Cosmetics Business Stand Side with Zignago Vetro at Luxepack 2024

Cosmetics Business Stand Side with Zignago Vetro at Luxepack 2024

Cosmetics Business Stand Side with Nuon at Luxepack 2024

Cosmetics Business Stand Side with Nuon at Luxepack 2024

Cosmetics Business Stand Side with Silgan Dispensing at Luxepack 2024

Cosmetics Business Stand Side with Silgan Dispensing at Luxepack 2024

Cloud Beauty Innovation Hub at LuxePack Monaco 2024 | Innovating beauty, Empowering sustainability

Cloud Beauty Innovation Hub at LuxePack Monaco 2024 | Innovating beauty, Empowering sustainability

Latest Reports See all

Masculinity in 2025: how should male grooming brands show up?

The contemporary conversation around masculinity presents a mixed picture of progressive versus traditional influences. But there are ways brands can navigate this evolution

Bundles and kits are everywhere in male grooming, and this is why

Beyond Christmas and Father's Day, bundles and kits are scoring year-round appeal with men, and proving a winning route for brands amid a challenging market

How Amazon beat Sephora to become retail's male beauty powerhouse

US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men?

Gen Z men's surging skin care use is raising the bar for brands

Skin care use among US Gen Z men has jumped 25% in just two years, and it's leading to an unprecedented change in how the male grooming industry needs to cater to them

Careers

Squeeze 2.0: better, lighter, greener Eurovetrocap is excited to introduce you the Squeeze 2.0, the enhanced version of our tottle, now even more efficient and sustainable
R&D Chemist - Merseyside - Competitive Salary DOE (AE685202) Are you a motivated junior chemist, keen to join a fast-paced, dynamic team?
National Account Manager - Grocers - Reading - £50-60,000 (AE687773) Are you a target-driven Sales pro with commercial acumen and a problem-solving mindset?
Key Account Manager - DACH, Benelux & France - France - €50-65,000 + bonus + car allowance (AE687517F) Are you a B2B Sales professional with a background in beauty?
Research Team Leader - Yorkshire - Competitive Salary (AE687038) Do you thrive on a challenge and adapt well to shifting plans and priorities?
Key Account Manager - DACH, Benelux & France - Netherlands - €50-65,000 + bonus + car allowance (AE687517NL) Are you a B2B Sales professional with a background in beauty?
Process Chemist - Gloucester - £30-35,000 (AE685851) Do you have a strong background in formulation chemistry and process scale-up?
CEO Pascal Vieilvoye of Concept4 wins EcoVadis Outstanding Sustainability Leadership Award 2025 Concept4 Limited is thrilled to announce that CEO, Pascal Vieilvoye, has been honoured with the prestigious EcoVadis Sustainability Achievement Award 2025
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Upcoming events See all

Safety In Beauty 2025

30 April 2025 | London, UK

LuxePack New York 2025

7-8 May 2025 | New York, US

Pure Beauty Global Awards 2025

8 May 2025 | London, UK

Discover Cosmetics Business

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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.