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Market Reports
Cosmetics Business reveals the top 5 K-beauty trends of 2025 in new report
PDRN, toner pads and hydrogel masks are among the trends emerging from K-beauty's powerful second wave
Colostrum is the celebrity-backed supplement trend making waves
Bovine colostrum may sound like a wacky wellness trend, but consumer demand is soaring due to its versatile benefits, from gut and hair health, to skin rejuvenation
Why the oral microbiome is the next focus for probiotic brands
Amid the rise of #TeethTok, and the shifting interest beyond the gut to the mouth microbiome, dental probiotics are becoming a new supplement trend
Vitamin patches are trending, but scepticism is a sticking point
Wearable supplement patches are booming as a game-changing solution to 'pill fatigue'. Yet building trust in the efficacy of the format is vital for brands
GLP-1 supplements: the next major wellness category?
From loss of skin elasticity to hair density, supplements that offer targeted support for GLP-1 users, as well as those that 'mimic' the drugs, are booming
Drips, jabs and now drinks: why NAD+ is taking beauty by storm
Consumer interest in NAD+ surged in 2024, fuelled by a heady mix of TikTok, celebrity endorsement, the rise of longevity science and biohacking culture
Cosmetics Business reveals the top 5 supplements trends of 2025 in new report
NAD+ shots, bovine colostrum, vitamin patches, GLP-1 support and more, the latest supplements trends are smashing the boundaries between beauty and wellness
Are Gen Z swapping 'baby Botox' for preventative skin care?
A preventative approach to skin care, that prioritises skin health over skin perfection, is taking off among young consumers
The most rebellious trends in beauty predicted for 2025
2025 is shaping up to be a rebellion-fest for beauty with two polarising trends: ‘brat’ imperfection and the rise of the 'anti-woke' brand
CeraVe, e.l.f. and NYX will become ‘entertainment brands’ to lure Gen Z
Being a beauty brand is no longer enough. These brands are blurring the line between commerce and entertainment – and could soon have their own Netflix shows
Stand by for the return of maximalist eye make-up in 2025
Bold and transformative eye make-up looks are back, and eyeshadow will take the glitter ball
How Ozempic will change the skin care industry in 2025
As 'ballet body' beauty standards return, skin care that tackles elasticity and volume restoration will be in demand, with retinoids and collagen-boosting peptides finding favour
Cosmetics Business predicts 5 top beauty trends of 2025 in new report
Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025
Why body shimmer oils are the winter holiday winner
No longer confined to summer-centric use, body shimmer oils have entered the winter holiday season as brands grab a glittering opportunity
Premium body care and deodorant brands are the next M&A target
As consumers trade up to premium bath, body care and deodorant products, investors and strategics are swooping on the sector. Which brands are on the M&A radar?
Why 2025's body care lines must be both scented and skinified
Sol de Janeiro's success and #PerfumeTok's influence have reignited the body care segment. The new wave of body care prioritises both fragrance and function
Meet the new generation of high-tech hand and nail care
Boosted by breakthrough innovation, and celebrity and influencer nail trends, it’s time for the neglected hand and nail care category to take the spotlight
Consumers are ready for 'miracle' body care. Are brands?
Performance body care that offers clinical-grade efficacy is seeing fresh demand. But the pressure is on for brands to provide visible results, and regain consumer trust
Cosmetics Business reveals the top 5 body care trends of 2024 in new report
Body care is one of beauty's brightest spots, as high-performance products soar, fragrance fuels fresh innovation and shimmer oils enter the festive season
Forget rosemary oil, batana oil is the new TikTok hair hero
With scalp care being seen as an extension of skin care, interest in trending natural oils remains high. Batana, sage, and prickly pear oil are the latest winners
Playful and sensorial textures are picking up in hair care, and this is why
The sensory beauty movement is surprising and delighting consumers with novel textures and thoughtful packaging that elevate their hair care routines
How 'glass hair' became the most influential trend in hair care
'Expensive’ glass hair is having a significant impact on product innovation in hair care, as brands from L'Oréal Paris Elvive to TREsemmé invest deeply in the trend
Goodbye quick fix, frizz control has entered the longevity era
A new frizz-fighting journey has begun, as brands offer innovations boasting long lasting control and hair health-enhancing formulas
From drugstore to prestige: Hair growth's sexy reinvention
As demand for products that tackle thinning hair rises, popular prestige brands are reimagining the hair loss category
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Trending Articles
Cosmetics Business reveals the top 5 K-beauty trends of 2025 in new report
PDRN, toner pads and hydrogel masks are among the trends emerging from K-beauty's powerful second wave
Cosmetics Business predicts 5 top beauty trends of 2025 in new report
Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025
Cosmetics Business reveals the top 5 body care trends of 2024 in new report
Body care is one of beauty's brightest spots, as high-performance products soar, fragrance fuels fresh innovation and shimmer oils enter the festive season
Cosmetics Business reveals the top 5 supplements trends of 2025 in new report
NAD+ shots, bovine colostrum, vitamin patches, GLP-1 support and more, the latest supplements trends are smashing the boundaries between beauty and wellness
Cosmetics Business reveals the top 5 hair care trends of 2024 in new report
Expensive 'glass' hair, the new era of anti-frizz, and prestige brands' reinvention of the hair loss category are among the defining hair care trends this year
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