Market Reports

Beauty beyond minimalism: Why Scandi beauty is attracting the global consumer

More than a minimalist aesthetic, Scandi beauty has matured into an approach that resonates with shoppers and sets a new standard for brands

Move over K-beauty, I-beauty is blending tradition with modern science to gain global appeal

New twists on Ayurveda and climate-adaptive cosmetics are set to propel Indian beauty internationally, writes Julia Wray

4 predicted K-beauty trends for 2026

Beyond sheet masks and snail mucin, a fresh K-beauty wave is tipped to take off, solidifying South Korea’s global beauty dominance

K-beauty has dominated the world. Is 'Arab beauty' next in line?

From Amouage to Asteri, Arab beauty is billed as the next global powerhouse, shaping everything from new olfactive directions to climate-adaptive make-up

Cosmetics Business reveals the top 5 ‘beauty hotspots’ of 2026 in new report, from K-beauty to Arab beauty

India, the Middle East, Scandinavia and Taiwan join South Korea as the hotspot regions shaping global beauty trends. But they are also shifting consumer expectations

Inside the 'Manissance': why men’s grooming is gearing up for major growth in 2026

From teenage boys co-buying luxury niche fragrances to decant and share, to the surge in male ‘tweakments’, there is new momentum behind male grooming, writes Maisie Bovingdon

Inflammation care is a key skin longevity trend for 2026

Consumer demand for skin care that targets inflammation is growing, but how can brands sidestep the restrictions on product claims? Julia Wray reports

Sticky rice, sesame and salt: Fragrance will enter its 'swavoury' gourmand era in 2026

‘Grown up gourmands’ will gain momentum as savoury notes merge with sweet to create an elevated code of comfort

Neuroscience and beauty innovation: key trends to watch in 2026

Vague 'neuro claims' are out and evidence-aligned approaches that respect the current state of neuroscience are in, proving how skin care routines and fragrance can support the mind

‘Resilient’ beauty is the new standard for skin, hair care and make-up in 2026

Serums that build skin resilience; scalp treatments that make hair more resistant and make-up that lasts all day. Resilient beauty gives consumers the long-term support they now crave

Cosmetics Business predicts the top 5 beauty trends of 2026 in new report

Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026

Skin care for the derriere: why brands are aiming to crack butt care

Bums are the final taboo in body care, and brands are entering the nascent space to serve a variety of needs

How ‘Dubai chocolate’ sparked 2025’s viral pistachio body care trend

Nostalgic, comforting and unexpected, consumers have gone nuts for pistachio ­– in body care as much as in chocolate

Is wellness-infused body care the next beauty frontier?

From ashwagandha body lotions to chia seed body oils, body care as we know it is transforming. But the great wellness infusion is not without its hurdles, writes Maisie Bovingdon

Forget minis, maxi-sized toiletries are now trending

Offering better value, less waste and a longer-lasting pack, supersized body care is appealing to brands and consumers alike, reports Julia Wray

LED devices for the hands are an emerging trend in at-home beauty tech

A new wave of skin tech is here that goes beyond the face. LED masks and mitts for the hands target signs of ageing and sun damage as consumers seek visible results

Cosmetics Business reveals the top 5 body care trends of 2025 in new report

Skinification and premium fragrance trends are driving innovation and growth in body care, with the boom forecast to continue in 2026

Onion is the new hair and scalp health hero growing on TikTok

The science-backed, Ayurvedic ingredient could peel its way into the mainstream in 2026

From Fenty to Cécred: celebrity hair care is premiumising the edges market

As Beyoncé, Rihanna and Tracee Ellis Ross launch products for styled and protected edges, they are elevating edge care into premium territory, writes Julia Wray

Why waterless hair care is making a splash beyond shampoo bars

A fresh wave of waterless hair care innovations are quenching consumer thirst not only for sustainability, but convenience and performance too

Hair care brands are turning playful to boost consumer happiness in 2025

Putting the fun into functionality, hair care brands are tapping into one of the biggest consumer needs for both now and the future: a sense of play

Hair growth treatments: what consumers are demanding in 2025

As hair loss treatments outpace hair care sales, Nyima Jobe finds out what is driving demand

Cosmetics Business reveals the top 5 hair care trends of 2025 in new report

As scalp care and hair growth products thrive, brands are tapping into the connection between hair health and wellness to give consumers an emotional uplift

Tubing mascara is trending with a surge of smudge-free launches

The ‘cool cousin’ of traditional mascara, 90's invention tubing mascara is back in the spotlight for avoiding ‘racoon-eye’ drama

Trending Articles

  1. You need to be a subscriber to read this article.
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    4 predicted K-beauty trends for 2026 Beyond sheet masks and snail mucin, a fresh K-beauty wave is tipped to take off, solidifying South Korea’s global beauty dominance
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty beyond minimalism: Why Scandi beauty is attracting the global consumer More than a minimalist aesthetic, Scandi beauty has matured into an approach that resonates with shoppers and sets a new standard for brands
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Move over K-beauty, I-beauty is blending tradition with modern science to gain global appeal New twists on Ayurveda and climate-adaptive cosmetics are set to propel Indian beauty internationally, writes Julia Wray
  4. Cosmetics Business reveals the top 5 ‘beauty hotspots’ of 2026 in new report, from K-beauty to Arab beauty India, the Middle East, Scandinavia and Taiwan join South Korea as the hotspot regions shaping global beauty trends. But they are also shifting consumer expectations
  5. Cosmetics Business predicts the top 5 beauty trends of 2026 in new report Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026

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