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Market Reports
K-beauty collagen face masks: why the trend is still booming in 2026 and what’s next
They provide instant plumping results and glowing skin, but what does the future look like for collagen face masks? Megan Fahy finds out
L’Oréal to Beiersdorf: How K-beauty is reshaping the innovation playbook for Western beauty brands
K-beauty is upending the beauty product launch playbook in the west, as brands including L’Oréal Paris, YSL Beauty and Nivea launch products directly referencing Korean technology
Korean hair care is K-beauty’s next breakout category
K-hair care is the new K-beauty obsession, as Korean brands introduce new, sophisticated multi-step scalp and hair routines to consumers, writes Julia Wray
Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report
Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
Another heatwave? Cooling SPF could be this summer's hottest skin care product
With scorching temperatures forecast again next week, Maisie Bovingdon finds out whether cooling sunscreen can effectively lower body temperature
Got milk? Beauty’s milky texture trend has entered the SPF chat
Sun care is the latest beauty category tapping the trending texture for its pleasing application experience
Self tan sales rise 43% as sunless tanning enters skin care routines
The future of self-tan is ‘tanning skin care’, as brands reposition the category to prioritise skin performance in their latest ingredient-focused launches
Ilia, La Roche-Posay and Kiehl’s are launching mineral SPF serums, but what’s driving the trend?
Mineral sunscreen is entering its glow-up era, with transparent formulas that reinforce the moisture barrier, and are suitable for sensitive skin, writes Megan Fahy
The tanmaxxing crisis: Inside the dark world of Gen Z sunscreen avoidance
From Melanotan injections and SPF avoidance to using UV-tracking apps to maximise tanning and a resurgence in sunbed use, "tanmaxxing" is worrying experts. Now, the beauty industry is ramping up educational efforts to tackle the escalating public health crisis
Cosmetics Business reveals the top 5 SPF and sun care trends of 2026 in new report
Tanmaxxing, mineral sunscreen serums, milky SPF and the skinification of self-tan are shaping the category this year
Slow perfumery is the artisanal fragrance movement gaining traction
A counter-trend to the frenzied churn of new fragrance launches, Megan Fahy explores how some brands are prioritising craftsmanship over speed
The future of fragrance personalisation, from product development to retail
With the fragrance category’s continued upward trajectory, the opportunity for brands lies in serving growing desire for personalisation beyond discovery
Scent stacking: How minis and discovery sets are driving fragrance layering
As interest in mini perfumes grows, Megan Fahy explores how they are enabling consumers to experiment with scent, match their mood and build fragrance wardrobes
Vanilla girl or granny chic: How fragrance became a lifestyle aesthetic
With gourmand girly and fruit girl also on the rise, vibe-led storytelling on social is not only overhauling our olfactory language, it's driving fragrance sales
Alcohol-free perfume is meeting Gen Z demand for skin-friendly scents
Fragrance for the sober curious generation is here. Julia Wray explores why the trend for alcohol-free perfume taking off among Gen Z
Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report
Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
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Trending Articles
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to find out more.
L’Oréal to Beiersdorf: How K-beauty is reshaping the innovation playbook for Western beauty brands
K-beauty is upending the beauty product launch playbook in the west, as brands including L’Oréal Paris, YSL Beauty and Nivea launch products directly referencing Korean technology
You need to be a subscriber to read this article.
Click here
to find out more.
K-beauty collagen face masks: why the trend is still booming in 2026 and what’s next
They provide instant plumping results and glowing skin, but what does the future look like for collagen face masks? Megan Fahy finds out
Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report
Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
Cosmetics Business reveals the top 5 skin care trends of 2026 in new report
K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year
You need to be a subscriber to read this article.
Click here
to find out more.
Korean hair care is K-beauty’s next breakout category
K-hair care is the new K-beauty obsession, as Korean brands introduce new, sophisticated multi-step scalp and hair routines to consumers, writes Julia Wray
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