Saudi Arabia’s hot and humid desert climate has made it a high-priority higher income market for international deodorant brands.
With temperatures regularly exceeding 45°C in the summer and 30°C in the winter, staying fresh all day is a social necessity. Recent growth in the market, however, has been fuelled by other factors including an increase in employment and consequently, greater attention to hygiene and appearance.
Source: Euromonitor International
According to Euromonitor International, the deodorant market in the kingdom registered a growth of 2% in 2016 compared to 2015, reaching Saudi Arabian Riyals SAR693m (US$184.8m).
“The growth of the deodorant market in Saudi Arabia has been positively influenced by the increasing number of
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