Agese Oils makes industry debut

Published: 13-Jun-2013

The natural beauty brand was founded by London based Emma Agese

Agese Oils is a new natural beauty brand from London based Emma Agese. The brand, which is backed by Richard Farleigh, a former judge on hit TV show Dragon's Den, as well as London South Bank University, where Agese was recently a student.

Speaking to Cosmetics Business, Agese said the brand took two years to develop, and was originally inspired by a trip she took to India where she learned about the natural ingredients and beauty rituals adopted by Indian women.

The line features three products: Face Glow, a facial oil which blends peppermint oil to improve skin texture, along with jojoba and apricot oils; Hair Gold, which blends Alma and Brahmi oil to encourage hair growth and shine, and finally, Skin Silk, which is designed to be used on the body and blends Argan oil with vitamins A, B, D and E to help firm and protect the skin.

All of the products in the line are also housed in bamboo outer packaging, which is said to help prolong the shelf life of the natural oils and maintain their effectiveness.

The range, priced between £25-£39, is currently available online only from ageseoils.co.uk, although the brand is in talks to secure retail distribution.

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