Replenit has raised US$2.5m to further develop its artificial intelligence (AI) decision engine, which claims to enable beauty retailers to make real-time decisions for each individual customer.
The Warsaw, Poland-based start-up is aiming to reshape personalisation in retail across the customer journey, with the pre-seed funding cited to support more product development, further AI research and US market expansion.
The company is already working with more than 30 enterprise retailers globally, including beauty giant L’Occitane en Provence, which has reportedly recorded a 235% increase in post-purchase revenue after deploying Replenit’s engine.
Replenit’s AI decision engine integrates with existing infrastructures, adding an intelligence layer that claims to drive “stronger retention, repeat purchases and greater value from existing data”.
The system has been developed with PhD-level AI researchers, interpreting behavioural signals as indicators of intent and context.
This is said to enable retailers to decide what action to take in each moment rather than reacting to past events.
“Unlike a rules-based automation engine, it determines what each customer needs in real time,” read Replenit’s company statement.
“Then, selects the most relevant actions at scale based on analysis that more closely resembles human thinking than other standard retail AI models.
“This results in customer experiences that feel genuinely personalised rather than downstream of mass marketing.”
AI is strengthening its grip on beauty in 2026, with giants like L’Oréal investing heavily in the technology, while other leading beauty brands are integrating it into their marketing.
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Replenit’s pre-seed round was co-led by Movens Capital and Vastpoint, with participation from Logo Ventures, DigitalOcean Ventures, Finberg and Caucasus Ventures.
It was also backed by angel investor Mati Staniszewski, co-founder and CEO of Polish AI decacorn ElevenLabs.
“Retailers can no longer rely on prediction alone,” said Ilyas Kurklu, co-founder and CEO of Replenit.
“They need to understand intent, reason in context and decide what to do next for each individual customer.
“Most AI tools today focus on efficiency or content generation, but the real challenge is decision-making.
“Replenit improves the quality of every commercial decision, helping retailers move from static rules to real-time, AI-driven actions that directly drive revenue.
“Our vision is to define a new standard for retail intelligence.”
Replenit was founded by six entrepreneurs who have more than 40 years’ combined experience scaling B2B SaaS and martech companies internationally.
Lukasz Lewandowski, Investment Director at Movens Capital, commented: "Retailers are sitting on tons of customer data, but very few can turn it into real-time decisions that drive revenue.
“Replenit is building the AI layer that closes that gap, helping brands act at the exact moment a customer is ready to buy again.
“With a team that has already scaled global martech platforms and early proof with major retailers, we believe Replenit has the potential to define a new category in retail infrastructure."
Lead image caption: The Replenit team.
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