Amanda May | Editor, CosmeticsBusiness.com and Pure Beauty magazine

Articles and archive:

Analysis | Body Care | Colour Cosmetics | Digital | Finance | Fragrance | Hair Care | Ingredients | Logistics | Male Grooming | Manufacturing | Marketing | Media | Packaging | Recruitment | Regulatory | Research & Development | Retail | Skin Care | Sun Care | Sustainability | Training & Education | Wellness

Amanda is the Editor of CosmeticsBusiness.com and sister title Pure Beauty magazine, covering the latest news, trends and hot topics. She sits on the British Beauty Council's Media Advisory Board, helping to shape the future of the UK beauty industry.

Amanda May

Profile

Amanda May specialises in writing and editing for B2B publications in the beauty, spa and wellness industries. As Editor of CosmeticsBusiness.com, as well as sister publication Pure Beauty magazine, she is the main editorial contact for all industry news, launches, interviews and hot topics. She is also the key editorial contact for The Pure Beauty Awards.

Amanda also sits on the British Beauty Council Media Advisory Board, helping to shape the future of the UK beauty industry, and was previously Deputy Editor at leading salon-focused publication, Professional Beauty; the Associate Editor of World Spa & Wellness magazine; and has also written for Aesthetic Medicine.

Related content

Retail
Sephora at Kohl’s tours major US universities with Beauty Corner activation

Sephora at Kohl’s tours major US universities with Beauty Corner activation

The beauty retailer and department store chain’s joint activation, Sephora at Kohl’s Beauty Corner, is popping up at three US universities this month to help students feel ‘confident’ during sorority recruitment week
Colour Cosmetics
Charlotte Tilbury opens waitlist for ‘magical’ 2026 beauty advent calendar

Charlotte Tilbury opens waitlist for ‘magical’ 2026 beauty advent calendar

The Puig-owned make-up brand’s £170 Hollywood Beauty Wonderland advent calendar goes on sale 10 September, but beauty lovers can sign up to the waitlist now as the company expects ‘phenomenal demand’ for the item
Finance
John Lewis’ Managing Director Peter Ruis steps down to ‘pursue new projects’

John Lewis’ Managing Director Peter Ruis steps down to ‘pursue new projects’

Ruis, who has served as Managing Director of the British department store chain for nearly three years, is exiting the business in September. He will be succeeded by retail veteran Will Kernan
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Ingredients
CeraVe’s game plan to become a leading dermocosmetics sun care brand

CeraVe’s game plan to become a leading dermocosmetics sun care brand

The L’Oréal-owned drugstore brand, which recently launched its first sun protection range, is on a mission to become a top five dermocosmetics sun protection brand globally. But can the ceramide skin care player dominate in the sun care space?
Fragrance
Selena Gomez’s Rare Beauty unveils second eau de parfum Rare Beginnings

Selena Gomez’s Rare Beauty unveils second eau de parfum Rare Beginnings

Fruity-floral eau de parfum Rare Beginnings has been launched to ramp up the beauty brand’s fragrance offering, following the success of Gomez’s first scent, Rare, in July 2025. It is available exclusively at Sephora
Colour Cosmetics
L’Oréal names new Chief Diversity, Equity & Inclusion Officer, North America

L’Oréal names new Chief Diversity, Equity & Inclusion Officer, North America

The beauty giant has promoted Rahquel Purcell to Chief Diversity, Equity & Inclusion Officer, North America, succeeding Liliahn Majeed, who has decided to leave L’Oréal after three years of service
Ingredients
Dior expands hero men’s fragrance franchise Sauvage with a woody extrait

Dior expands hero men’s fragrance franchise Sauvage with a woody extrait

The luxury brand is adding Sauvage Extrait to its bestselling men’s fragrance line as it grows the franchise, with the scent said to have ‘record concentration levels’ and feature ingredient oud wood as the backbone
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Colour Cosmetics
Chantecaille bolsters commitment to lion conservation with new collection

Chantecaille bolsters commitment to lion conservation with new collection

Sales from the Beiersdorf-owned prestige brand’s Fall 2026 Lion Collection will help fund essential field technology used to track, monitor and identify lions in the wild, building on the company’s existing partnership with conservation organisation Lions Guardians
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Skin Care
M&S Beauty names presenter Emma Willis Ambassador of own-brand range Formula

M&S Beauty names presenter Emma Willis Ambassador of own-brand range Formula

The 50-year-old British television presenter has been appointed the face of the UK supermarket chain’s own-brand skin care line, Formula, marking ‘an exciting new era’ for M&S Beauty
Skin Care
Could British skin care brand Elemis be getting a new owner?

Could British skin care brand Elemis be getting a new owner?

It is alleged that Elemis, best known for its Pro-Collagen Marine Cream, is in exclusive negotiations with private equity firm Pai Partners about a potential deal, according to a new report
Fragrance
Prada Beauty signs Zendaya as Prada Paradoxe Ambassador to mark ‘bold new chapter’

Prada Beauty signs Zendaya as Prada Paradoxe Ambassador to mark ‘bold new chapter’

The 29-year-old actor, known for her roles in The Odyssey and the Spider-Man franchise, will front a new campaign for hero fragrance Prada Paradoxe, joining her husband Tom Holland as an ambassador for the L’Oréal-licensed brand
Skin Care
Georgia May Jagger’s May Botanicals pauses operations after three years

Georgia May Jagger’s May Botanicals pauses operations after three years

The British Supermodel revealed on social media that she has made the ‘personal decision to pause May Botanicals’, the organic skin care line she launched in 2023