Artificial intelligence (AI) swept the beauty industry in 2025, and its cold, mechanical grip on the sector shows no signs of loosening in the new year.
Last year’s boom in AI adoption was driven by beauty brands both small and large, with the likes of Unilever tapping it to “reinvent” its product marketing and speed up its creation.
Dutch body care brand Rituals used AI in combination with a real-life model to create the visual assets for its The Dream Collection.
French beauty giant L’Oréal, meanwhile, has been leading the charge in integrating AI into its operations, products and beauty technology in recent years.
Target, the US department store chain, also launched its debut shopping storefront in ChatGPT in a beta stage, offering its range through the OpenAI-owned chatbot.
And if CES 2026, and its intense focus on beauty technology, is anything to go by, this dominance only looks set to continue.
Here is why AI’s persistence in beauty is all but guaranteed.
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