AkzoNobel Global Personal Care revamps website

Published: 26-Oct-2011
Ingredients

Speeds access to world-class products, formulations and concepts


AkzoNobel Global Personal Care is pleased to announce that its totally redesigned website is live and ready to provide customers with easier, quicker access to its world-class development resources for creating successful consumer solutions in hair care, hair styling, skin care, and sun care.

The new-look home page www.akzonobel.com/personalcare presents an eye-catching, constant rotation of featured products, highlighted trends and news updates. Visitors will also find product and formulation search tools that have been completely redesigned to speed and simplify access to AkzoNobel Global Personal Care’s extensive portfolio of high quality ingredients, manufactured to exacting standards, and more than 500 formulations.

Ingredients may be found quickly by trade name, INCI name, product category or technology, but also by MSDS quick search, a new feature. In addition, a vast array of formulations is just a few mouse clicks away via formulation type (eg mousse, aerosol, hairspray) or formulation title keyword search – another new visitor-friendly feature.

What’s more, all consumer formulating solutions conceived by AkzoNobel Global Personal Care are now contained, and easily accessed, in Consumer Concepts on the Formulations page. “Everything is there in one place for hair care and skin care formulations: colour or thermal protection, ethnic hair care, low pH skin care systems, natural and organic trends, and much more,” notes Chris Kaczmarczyk, global ebusiness marketing manager. In addition, visitors may stay logged in as long as they want.
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