Social media influencer Alix Earle has launched her very own skin care brand, Reale Actives.
Available to purchase from 31 March, the acne-focused skin care range launches with four skus developed in collaboration between Earle and her dermatologist, Dr Kiran Mian.
The products claim to support and strengthen sensitive, acne-prone skin, while simplifying overcomplicated routines, offering “a modern perspective” on attitudes towards acne.
“I started Reale Actives after years of struggling with acne and trying products that either did not work or were too harsh for my sensitive skin,” said Earle, who recently placed second on ABC's reality television show Dancing With The Stars.
“I was constantly confused about what routine was actually right for me, and so many products felt overly clinical, complicated and honestly not very fun.
“Working closely with my dermatologist, we created a streamlined routine of clinically proven formulas that transformed my skin and my confidence.
“After dealing with cystic acne my whole life, I learned that consistency and a gentle approach are what finally helped me get it under control.
“These products keep my skin balanced through long days of filming, travel and heavy make-up.
“My hope is that Reale Actives helps people feel confident enough to live their lives fully – because your skin should not be the thing that holds you back.”
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The vegan formulas launching in Reale Actives first drop are: Get Bare Makeup Melting Cleansing Balm, Pore Power Exfoliating HA + BHA Gel Cleanser, Go Deep Mandelic Acid Serum and Derm More Barrier Boosting Moisturizer.
Alix Earle's Reale Actives launches with four skus
The non-comedogenic line ranges from US$28 to $39 and is housed in travel-friendly packaging.
“Despite affecting millions of people, the acne skin care category has remained surprisingly outdated – often overly aggressive, unnecessarily complicated, and, honestly, a little joyless,” said Andrea Blieden, CEO of Reale Actives.
“Alix has spent years openly sharing her acne journey with her followers, which makes her one of the most authentic voices in this space.
“With Reale Actives, we set out to create dermatologist-developed formulations, clinically validated ingredients and a streamlined routine that actually works with the chaos of real life.
“Ultimately, we are building a brand that delivers serious clinical results while reminding people that acne does not define them – and it cannot dim their spark.”
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