Influencer Stella Tzortzi has built a community of more than 600,000 followers across her social media channels, and now the content creator is setting out to build a hair care empire with Cee Cee.
The British-Greek Cypriot social media star, who currently lives in Ibiza, Spain, first started sharing snippets of her life to TikTok in 2020.
While the past six years has seen Tzortzi move from Amsterdam, The Netherlands, to London, UK, and now the White Isle, one subject has remained central to her story – her long, bleached blonde curly hair.
“I used to oil my hair on camera, and if you look at the oils I was using, it was always avocado oil, rosemary oil and olive oil,” says Tzortzi.
She attributes her obsession with oiling to her γιαγιά [Greek for Grandmother], and put her techniques and influences from the Mediterranean at the heart of her hair care brand, Cee Cee.
Launched earlier this year, Cee Cee is available to shop globally through its direct-to-consumer (D2C) website and digital retailer Amazon in some territories.
The idea for the brand stemmed from a realisation that the reason behind her hair staying healthy despite years of bleaching was a result of the oils, combined with one-too-many stained pillow cases and breakouts because of the ingredients that were helping her hair.
“When I moved to Ibiza, I was in the sea every single day, and my hair was deteriorating, I could see the length actually shortening,” shares Tzortzi.
We [with Mediterranean curls] are almost taught that we do not have curly hair
“I thought, okay, hold on a minute, I have cut out one thing that I always used: oils.
“I would use the oils, and it would soak into my pillowcase, and I was getting bad skin from all the different oils, it was just quite unmanageable to do.
“So, I thought, ‘well, I ne
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