Alterna signs Holmes as first celebrity face

Published: 21-Jan-2013
Hair Care

US professional hair care brand Alterna has signed American actress Katie Holmes as its first celebrity spokesperson and co-owner, elle.com reports.


US professional hair care brand Alterna has signed American actress Katie Holmes as its first celebrity spokesperson and co-owner, elle.com reports. Holmes, who also became the first celebrity face of Estee Lauder-owned Bobbi Brown Cosmetics last September, will feature in Alterna's spring 2013 ad campaign.

"I'm really proud to be a part of this company – not only because the products are incredible, but because their 'accessible luxury' and 'free of' philosophy really speaks to me," said Holmes.

"I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It's good for my hair and good for the earth, so I feel good using it."

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