Amika is launching into Ulta Beauty in a major expansion of its retail footprint that comes just in time for the busy holiday season.
The hair care brand’s debut from 1 December marks the Bansk Group-owned company’s first new retail partnership in more than a decade.
Amika’s range of wash, mask and styling products, such as Perk Up Dry Shampoo and Soulfood Nourishing Hair Mask, will be on the shelves of Ulta Beauty’s more than 1,500 stores.
The brand’s entry to Ulta Beauty is anticipated to be the biggest hair care launch at the beauty retailer to date.
“As Amika continues to grow as both a professional and consumer-loved brand, we have been thoughtful about expanding our retail footprint in a way that meets our community where they are,” Riggs told Cosmetics Business.
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