Nastya Versescu
Free-from products, multi-functionality, eye-catching packaging – some beauty trends continue to resonate with consumers around the world as the dawn of Instagram has levelled the playing field in the global cosmetics industry.
However, Russia remains a distinctive market, impacted in equal measure by both global influences and consumer preferences unique to Russian consumers.
Nastya Versescu is the Product Expert and Training Manager at Russian beauty distributor Supercosmetics.
Here she talks to Cosmetics Business about Russian consumers' demands, the country's wider trends and the domestic and overseas brands proving a hit.
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