Shares in Estée Lauder have climbed to $83.77 (before going to press), close to a year-high. However, analysts Piper Jaffray have hiked Lauder’s target ticker price substantially again to $100, citing Lauder’s apparent digital strategy: “Given the increasingly strong ties to fashion and trend, we see beauty increasingly becoming part of the social currency that millennials and boomers will use to drive popularity value in social media environments.”
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