Estée Lauder Companies (ELC) CEO Stéphane de La Faverie has outlined the company’s plans for its “next chapter” of growth over the next four years following its turnaround under the ‘Beauty Reimagined’ strategy.
The beauty giant, which owns MAC Cosmetics and The Ordinary, aims to continue the momentum of ‘Beauty Reimagined’, which saw the business return to growth in the 2026 financial year, aiming to deliver a sales rise across all product categories and geographic regions by 2030.
“We are now entering a new chapter, moving beyond restoring growth to accelerating sustainable, profitable growth and creating long-term value,” said de La Faverie at the company’s Capital Markets Experience: China Ecosystem Immersion event in Shanghai, China, on 4 November.
“Our fiscal 2027 outlook reflects this momentum, with accelerating organic sales growth and another year of significant profitability improvement.
“Today, with growing confidence in the strength of ‘Beauty Reimagined’ and the impact of our ‘One ELC’ operating model, we are introducing our fiscal 2030 ambition.
“To deliver sustainable mid-single-digit organic sales growth annually and double-digit adjusted EPS growth through fiscal 2030, while achieving an adjusted operating margin of 16.5% to 18.5% in fiscal 2030.”
ELC raised its financial outlook for 2027 on 2 November after its sales in the first quarter soared 7%.
ELC aims to deliver long-term growth by “expanding consumer reach and conversion through best-in-class consumer coverage”, the company said in a statement.
Plus, “recruiting and retaining consumers through transformative innovation”, and “amplifying brand desirability, relevance, equity and engagement through sustained consumer-facing investment”, the statement continued.
The beauty giant first announced its ‘Profit Recovery and Growth Plan’ (PRGP) in November 2023 to boost flagging sales.
This programme was expanded in February 2025 under the banner, ‘Beauty Reimagined’.
ELC’s new ‘One ELC’ operating model has seen the company move from regional silos to a more unified global business model.
De La Faverie said: “We are becoming a faster, more agile and more consumer-centric company, with the creativity, entrepreneurial mindset and operational discipline to win in a rapidly evolving beauty landscape.
“We have laid the foundation, we are building momentum, and I firmly believe the best of ELC is yet to come.”
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