Anesis, a luxury hair and beauty spa and salon based in the UK, has launched its first TV channel on YouTube, which it plans to use to reveal details of its expansion plans into the UAE, Dubai and the GCC states.
The channel will feature a series of videos featuring the spa’s treatments, bloggers, and hair and beauty makeovers. In the channel's teaser trailer, Anesis' CEO and Director Damien Zannetou revealed that the company is on the growth path and is planning to expand into these regions, as well as further into the UK.
Anesis' sister skin care brand Anea, which specialises in advanced anti-ageing formulations and cosmeceutical products, is due to expand along with Anesis. Although it has not been confirmed, the expansion is slated to occur in September.
As well as expanding into new markets, the company is also on an NPD drive. Anesis, which already has its own hair care and body care products, is soon to unveil a colour and nail line of products.