Argos has expanded its beauty offering with the addition of brands such as K-beauty’s Medicube, Unilever-owned heritage brand Dermalogica, and family-owned skin care player Clarins.
The UK retailer is extending its Trusted Seller platform, which serves as a marketplace for third-party sellers, following a successful trial which started in July 2026 with 40 selected partners.
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This will see the number of products available from third-party sellers rise from 70,000 to more than 130,000 by the end of the year.
The expansion includes entering the health and beauty category, and further brands are expected to follow Medicube, Clarins and Dermalogica.
“Argos has always been famous for offering customers amazing brands and own-brands,” said Graham Biggart, MD at Argos.
“The launch of Trusted Sellers enables us to complement those ranges with thousands of new lines from brands and independent businesses that mean our customers get an even wider range.
“The feedback on and from our Trusted Sellers has been incredibly positive, and we are looking forward to the biggest expansion of our range in our history.
“And, critically, because we review every partner, customers can trust that every product meets the standards they expect from Argos.”
hird-party sellers will fulfil orders, but shoppers will earn points from the Nectar loyalty programme, which Argos is part of.
The expansion means that Argos can “offer a wider choice of products across more categories while maintaining the convenience and trust customers expect”, the retailer said in a statement.
Argos operates online and physical locations largely located within UK supermarket Sainsbury’s, which has owned the retailer since 2016 but agreed to sell it to private investment vehicle Swift Partners in July.
Graham added: “Our ambition is simple – to make Argos the place customers can come to complete more of their shopping mission in one visit.
Trusted Sellers allows us to significantly expand the range available to customers whilst maintaining the trust, convenience and shopping experience they expect from Argos."
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