Asia Pacific savouring beauty foods
A recent survey of the domestic C&T sector stated that Australia is lagging Asia in beauty foods, since across the Asia Pacific market claims overall tend to be stronger, and where common cosmetic ingredients collagen, ceramide and the antioxidant lycopene, are regularly added to foods to promote skin health.
A recent survey of the domestic C&T sector stated that Australia is lagging Asia in beauty foods, since across the Asia Pacific market claims overall tend to be stronger, and where common cosmetic ingredients collagen, ceramide and the antioxidant lycopene, are regularly added to foods to promote skin health.
Japanese company Nissin Food Products psyllium noodles and instant soup contain 6.5g of psyllium fibre and 500mg of collagen. Kagome's Vege-Care is claimed to be a natural jelly drink for those worried about skin and eye health. An apple flavoured vegetable juice, it contains 30 mg of lycopene (equal to nine tomatoes), 100mg of vitamin C, vitamin E, dietary fibre and rosehip/acerola.
Products containing green tea are increasingly described as having weight loss properties, including South Korea where Nanyang Dairy Products' Green Tea Drink is becoming very popular for this reason. In the Philippines, Mother's Best Apple Ketchup makes very strong claims about its flavonoid content, including helps prevent tooth decay.
Statements of this kind are inadmissible in Australia but one example that Australian firms should follow is to target senior citizen groups, as Asian companies regularly market food products with a cosmetic benefit clearly indicated on the label.