Aveda has launched its first hair care line for men.
The Men Pure-formance collection is said to fuse Aveda’s botanical science to meet men’s needs for hair and scalp management.
The line features seven hair care and styling skus including Pure-formance shampoo, Pure-formance conditioner, Pure-formance composition, Pure-formance grooming clay and Pure-formance pomade.
Each product has been specifically formulated for men’s hair. According to Aveda, men’s scalps are thicker than women’s and on average produce twice as much oil, meaning men are prone to scalp sensitivity, dryness, itchiness and irritation. To combat these symptoms, the products contain a phyto-active blend containing licorice root, ursolic acid, plai oil and tamanu oil, claimed to soothe and relieve the scalp. The products also contain a spicy blend of essential oils inlcuding lavender and spearmint.
Price £12.50 - £18
Availability Worldwide
Launch September